Southwest is making a big change to their boarding process

In the pilot episode of “Mad Men,” Don Draper gave some advice to a tobacco executive who was trying to get consumers to forget about the whole “cigarettes are really bad for you” thing.

Draper advised, “If you don’t like what people say, change the conversation.”

On the one hand, for sure, this is reasonable advice, which many young advertising managers now live by.

However, in some situations, it’s easier said than done, as sometimes people just don’t want to move on from the conversation, despite the company’s best efforts.

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