The TikTok influencer indicates that she is willing to lie to promote products if the price is right

A famous beauty influencer with over 12 million followers on TikTok Defend “false advertising” In a now deleted video.

“Even if I put on false eyelashes, why does that matter?” Mads Lewis said in her now-deleted video. “I know it’s false advertising, but isn’t everything false advertising? Isn’t everything technically a little bit of a lie?”

Controversy over the truth in Advertising on TikTok It started after makeup influencer Mikayla Nogueira was accused of wearing false eyelashes while promoting L’Oreal Telescopic Lift mascara. Nogueira described her lashes after using the product as “the lashes of my dreams!!”

When users said they could see extra eyelashes, Nogueira denied she used extensions in the now-deleted comments, according to Rolling Stone.


Lewis, another influencer, argued that Nogueira’s potential use of fake eyelashes was not much of an issue due to the prominence of false advertising throughout the industry. videos She resurfaced on another TikTok account He compiles the videos to make sure the platform retains Lewis’ vision for posterity.

Mads Lewis attends the 2021 Breakthrough Awards at Universal Studios Hollywood on December 8, 2021 in Universal City, California. (Michael Tolberg/Getty Images/Getty Images)

“Don’t get me wrong, lying sucks,” she continued, comparing what Nogueira did to food companies. Modify their products in commercials. “But everyone does it – especially when it comes to social media, and especially when it comes to making money.”

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“Sorry, if someone puts $200,000 in your face and says, ‘Hey, upgrade my mascara,’ I don’t think you’d think twice about it.”

Mikayla Nogueira is a beauty TikTok influencer

Mikayla Nogueira onstage during the L’Oreal Paris INFALL-A-THON pop-up event at The Grove featuring live performances and trials of Infallible Fresh Wear products at The Grove on March 19, 2022 in Los Angeles. (Stephanie Keenan/Getty Images L’Oréal Paris/Getty Images)

Users condemned the purchase and said the problem was not that Nogueira lied, but that she built her platform on purported “honest reviews” of products and then got caught “multiple times”.

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Other TikTok beauty influencers were quick to slam Nogueira, calling her behavior “bizarre” and accusing her of posting “misleading reviews” that could harm other influencers.

“People put their trust in us and it’s not cool,” said Alyssa Ashley, a beauty product reviewer with over 435,000 followers, in response to the controversy.

In a tongue-in-cheek write-up of the controversy, BuzzFeed noted that “the investigation into the beauty influencer’s apparent wrongdoing” is a step down from some of the controversies that have plagued such accounts in the past few years.

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Recent controversies have included James Charles Sending inappropriate texts to minors and accusations of racism and bullying from influential personalities such as Laura Lee and Jeffree Star. Buzzfeed noted that these users still have over a million followers each.

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